HEARTBEATS FOR HOCKEY

The Odisha Hockey Men’s World Cup Bhubaneswar 2018’s annual campaign

Disclaimer: This is a LIVE case study that will be updated as the campaign unfolds.
For more LIVE updates Follow:

Precis:

Giving a new lease on life to things is something Nupur Mahajan is well-known for. Hockey has had a glorious past in India - our pride and joy at one point. But somewhere along the way, it lost its lustre. With the World Cup taking place in Odisha, India this year, Nupur Mahajan realised it was hockey’s moment once again. What followed is an almost year-long, multidimensional, brand-building campaign strategy that promises to engulf the nation in a far-reaching movement in support of the sport.

With a multitude of challenges and a mountain of a task in front of her, Nupur Mahajan got down to the conceptualisation, planning, strategy, and execution of the campaign. From coining the slogan, designing installations, and developing digital innovations to executing on-ground events, creating the World Cup anthem, initiating conversations about hockey among the youth, and garnering meaningful PR driven by big ideas - Nupur Mahajan has choreographed the entire play in her signature out-of-the-box yet hands-on style.

What you see here is the real-time development of that one idea into one of the biggest sports campaigns in recent times - spearheaded by one entity.

https://www.facebook.com/heartbeatsforhockey https://www.instagram.com/heartbeatsforhockey/ https://twitter.com/HeartBts4Hockey

Inauguration ceremony |Kalinga stadium| #HWC2018

Branding Team India with Vikram Bawa

HWC 2018 Collection Launch

Odisha sponsors Team India, Men and Women

Website launch



A whopping 2,35,38,849 heartbeats were collected in 90 days as India
stepped up and showed its support for hockey.






Disclaimer: This is a LIVE case study that will be updated as the campaign unfolds.
For more LIVE updates Follow:

Precis:
Giving a new lease on life to things is something Nupur Mahajan is well-known for. Hockey has had a glorious past in India - our pride and joy at one point. But somewhere along the way, it lost its lustre. With the World Cup taking place in Odisha, India this year, Nupur Mahajan realised it was hockey’s moment once again. What followed is an almost year-long, multidimensional, brand-building campaign strategy that promises to engulf the nation in a far-reaching movement in support of the sport.

With a multitude of challenges and a mountain of a task in front of her, Nupur Mahajan got down to the conceptualisation, planning, strategy, and execution of the campaign. From coining the slogan, designing installations, and developing digital innovations to executing on-ground events, creating the World Cup anthem, initiating conversations about hockey among the youth, and garnering meaningful PR driven by big ideas - Nupur Mahajan has choreographed the entire play in her signature out-of-the-box yet hands-on style.

What you see here is the real-time development of that one idea into one of the biggest sports campaigns in recent times - spearheaded by one entity.

A whopping 2,35,38,849 heartbeats were collected in 90 days as India stepped up and showed its support for hockey.